A sea of content…

I recently watched a great video on how modern artists are getting attention for themselves now that we have an insane amount of content being produced and attention has become more and more scarce. After all, everyone can’t watch everything all the time.

He referenced this article that goes further in depth on the topic.

The main idea is this: With content becoming cheaper and cheaper to produce, almost everyone is creating content. So much so, that attention has become more valuable than content. Cue sponsored posts, outlandish antics, and social media influencers.

My first thought after all this was that as an artist, it is more important now than ever to master your live performance game.

Now I know this isn’t for everybody. But if you’d like to grow your audience and engagement, I think that the live performance is still the best route. Go to a small local open mic, if you’re in the DFW like me, I’ve got a list of great places I still frequent.

It will give you a good chance to be seen, in an environment where you’re not competing with an ever- refreshing news-feed for attention; you are the focus.

Afterwards, stick around and shake some hands, if someone compliments your work be sure to thank them and mention that they can follow you on social media if they’d like to keep up with you.

Someone who has interacted with you in person is much more likely to interact online.

This may seem like common sense, but I see plenty of talented artists do a great job on the mic, then waste the opportunity by not sharing their social media info on stage, or following up after the show.

What do you think?

Are you for or against the live show?

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